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Featured Case Study

Admiral Sports Shop E-Commerce Strategy

Admiral Sports Shop, a sports goods brand, partnered with BUYTE and SCL Mellon to enhance their online presence. The aim is to, ultimately, increase online sales. Through a combination of strategic SEO, content marketing, and influencer collaborations, we boosted their visibility. As a result, the brand saw significantly increased conversion rates.

Objective

The primary objective was to elevate Admiral Sports Shop’s brand authority. Additionally, we wanted to drive sales through SEO, marketing, and influencer strategies. Key goals included:

  • Enhancing Online Visibility: By optimizing the website for technical SEO, mobile responsiveness and Core Web Vitals, we aimed to improve search engine rankings and attract more organic traffic.

  • Boosting Conversion Rates: Through improved site architecture and engaging media, we tried to convert visitors into loyal customers. This enhances the shopping experience.

  • Increasing Brand Awareness: Collaborating with influencers allowed us to reach a broader audience. This action showcased Admiral’s products and built credibility within the sports community.

  • Driving Sales Through Promotions: Implementing targeted promotional campaigns helped boost sales and attract new customers.

This holistic approach ensured Admiral Sports Shop not only increased its market presence but also strengthened its reputation as a top destination for sports enthusiasts.

Define Goals

We optimized product pages with targeted keywords, SEO-ready page architecture and Core Web Vitals in order to improve search engine rankings and drive organic traffic back to the website.

We improved the website speed and adopted a mobile-first logic into the website so that we can enhance the user experience and site navigation to convert more visitors into customers.

By collaborating with sports figures and influencers we aimed to reach a wider audience and build brand credibility.

We launched targeted promotional campaigns that reflect marketing messaging through email, website banners and ads to drive sales and attract new customers.

Ensure every marketing and CSR effort, such as the “Athletes Are Made” program, is supported by SEO. SCL Mellon and us studied and optimized every related content action to align with Admiral’s long-term search visibility, brand positioning, and organic performance strategy.

Result

  • 📈 Increased Organic Traffic: Achieved a rise in search engine rankings, leading to an increase in website visitors.
  • 💼 Higher Conversion Rates: Enhanced user experience resulted in a 10% increase in conversion rates, turning more visitors into customers.
  • 🌟 Expanded Brand Awareness: Collaborations with sports figures and influencers expanded audience reach, strengthening brand credibility.
  • 💰 Boosted Sales: Targeted promotional campaigns led to a boose in sales during peak shopping seasons.
  • 🏆 Industry Recognition: The innovative strategies earned multiple marketing awards, solidifying Admiral Sports Shop’s position as a market.

Client :

Admiral Sports Shop

Type :

SEO Optimization

Date :

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