The main goal was to stand out in e-commerce by using AI to improve the customer journey. The project focused on delivering personalized experiences, boosting cross-selling and upselling. This results in building customer loyalty through targeted emails and behavioral data.
Launch automated email marketing campaigns with personalized content. Email campaigns include product recommendations and special offers.
Foster customer loyalty and encourage repeat purchases.
The integration of AI-driven solutions delivered impressive results for Admiral Sports Shop:
📈 35% Sales Increase: AI-powered product recommendations and targeted emails boosted revenue by 35%.
📧 20% Higher Email Open Rates: Personalized email campaigns resulted in an increase in open rates.
🤝 25% Improved Customer Retention: Automated emails and tailored offers led to a rise in repeat purchases.
⏱️ 30% Longer Browsing Sessions: Personalized content and A/B testing increased average session duration by 30%.
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