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Featured Case Study

Angelopoulos Hair Personalization & AI Recommendation

BUYTE worked with Angelopoulos Hair, a premium haircare brand, to improve their e-commerce store. To achieve that we used e-MARKETER. By applying AI-driven personalization, BUYTE enhanced the user experience. We used tailored product recommendations, personalized pop-ups, and automated email campaigns. The goal was to boost customer retention, increase sales, and create an engaging shopping experience for retail and wholesale customers.

Objective

The goal was to increase customer retention and sales by using AI-powered recommendations. In addition, the client needed automated marketing strategies. BUYTE integrated e-MARKETER to improve the user experience. In addition, we boosted engagement, and drove higher conversion rates. All this was possible with personalized content and targeted campaigns.

Define Goals

  • Use e-MARKETER to suggest products based on browsing history and past purchases.

  • Increase cross-selling and upselling opportunities through tailored recommendations.

  • Implement strategic pop-ups tailored to customer preferences to drive larger carts and higher conversion rates.
  • Enhance user engagement with timely and relevant offers.
  • Develop targeted email campaigns with product recommendations and promotional offers.
  • Increase open rates and click-through rates with personalized content.
  • Display customized banners and promotions based on user behavior and segmentation data.
  • Deliver a more relevant shopping experience for different customer segments.

Result

The integration of e-MARKETER delivered strong results for Angelopoulos Hair:

📈 30% Increase in Sales: AI recommendations and personalized pop-ups boosted revenue.

📧 25% Higher Email Engagement: Automated campaigns saw a 25% rise in open rates.

🤝 20% Higher Retention: Personalized experiences led to more repeat purchases.

🛒 15% Larger Cart Values: Pop-ups and recommendations increased average cart value.

Testimonial

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Client :

Angelopoulos Hair

Type :

Artificial Intelligence Solutions

Date :

February 2021

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