Our client, a leading online furniture retailer, sought to revolutionize the e-commerce experience by integrating Augmented Reality (AR) into their platform. They needed a seamless AR solution that would allow customers to visualize furniture in their homes before purchasing, reducing uncertainty and return rates while boosting conversions.
Objective
The goal was to enhance the online furniture shopping experience by enabling users to:
Virtually place furniture in their space using AR.
Reduce product return rates by providing a realistic pre-purchase preview.
Increase sales conversions by building customer confidence in their purchases.
Ensure seamless e-commerce integration for a frictionless shopping journey.
Define Goals
AR-Powered Furniture Visualization
Allow customers to preview furniture in their homes using augmented reality.
With true-to-scale 3D models, users could place virtual furniture in their environment, helping them make confident purchasing decisions without guesswork.
WebAR Functionality for Easy Access
Eliminate the need for app downloads and make AR accessible to all users.
Instead of requiring a dedicated mobile app, the solution used WebAR technology, allowing customers to instantly view AR furniture directly from their browser.
AI-Powered Product Recommendations
Suggest complementary furniture items based on user preferences and space.
The system integrated AI-driven product recommendations, helping users discover matching furniture pieces and complete their room setup effortlessly.
Seamless E-Commerce & Payment Integration
Ensure a smooth shopping experience from AR visualization to checkout.
The AR marketplace was fully integrated with Shopify, WooCommerce, and Magento, allowing users to purchase directly from the AR interface.
Result
The AR marketplace transformed the customer experience, leading to measurable improvements:
40% Increase in Conversions β Users who engaged with the AR feature were 40% more likely to complete a purchase.
35% Reduction in Return Rates β Customers made more informed decisions, leading to fewer product returns.
2.5x Longer Engagement Time β Visitors spent significantly more time interacting with 3D models & AR previews.
Cross-Platform Accessibility β Works across iOS, Android, and WebAR, ensuring wider adoption & usability.
Client :
AR Furniture LLC
Type :
Augmented Reality (AR) Solutions
Date :
January 2022
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