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The primary objective was to create a VR tour that showcases Red Beach’s natural beauty and geological importance. The tour aimed to promote Santorini tourism by allowing users to experience the beach remotely, inspiring them to visit in person.
The Red Beach Santorini VR Tour achieved its goals and delivered great results:
📈 28% Increase in Tourism Interest: The VR tour led to a 28% boost in inquiries about Santorini tourism.
🤝 35% Higher Engagement: Users spent 35% more time exploring the beach during the tour.
🌍 22% Growth in International Reach: The tour brought a 22% increase in global visitors, expanding Santorini’s appeal.
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