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Featured Case Study

The Auto Things Personalization & AI Recommendations

BUYTE partnered with The Auto Things, a dropshipping site for car accessories. We aimed to enhance their online store with AI-driven personalization and marketing automation. Using e-MARKETER, we added AI product recommendations, personalized popups, automated email campaigns, and custom banners. These updates improved engagement, raised cart values, and increased sales.

Objective

The main goal was to boost cart value, enhance user engagement, and drive sales through:

  • AI-powered product suggestions and tailored popups.
  • Targeted marketing automation, like email campaigns and custom banners.
  • Improved customer segmentation and dynamic content.

Define Goals

Use AI recommendations and custom popups to boost order values and cut cart abandonment.

Use targeted marketing touchpoints like personalized banners and automated emails. This will help engage customers during their buying journey.

Drive repeat purchases and build customer loyalty through dynamic content that adapts to user behavior and preferences.

Automate and optimize email marketing workflows to maximize efficiency and engagement with minimal manual input.

Result

Results from e-MARKETER Integration for The Auto Things:

  • 📈 25% Increase in Cart Value: AI recommendations and personalized popups raised the average order value by 25%.
  • 🛒 20% Higher Conversion Rates: Targeted marketing and dynamic content boosted conversion rates by 20%.
  • 🔄 30% Better Customer Retention: Automated emails and personalized experiences led to a 30% increase in repeat purchases.
  • 🤖 40% More Efficient Marketing: Automation and streamlined workflows improved engagement by 40%, reducing manual efforts.

Client :

The Auto Things

Type :

Artificial Intelligence Solutions

Date :

November 2022

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