Featured Case Study

WeRSM

BUYTE partnered with WeRSM, a publisher for social media fans and marketers. The website aims to improve user engagement and increase website traffic. By using AI to recommend articles and show personalized banners, WeRSM now offers content based on what users like and browse. The project aimed to make the user experience more engaging and drive more visits through smarter email marketing.

Objective

The main goal was to boost user retention and website traffic for WeRSM by using AI to offer personalized content. The project focused on increasing engagement and encouraging users to stay longer. This results in driving more traffic through better email marketing and ensuring a smooth experience.

Define Goals

  • Deliver personalized article recommendations tailored to users’ interests and browsing habits.
  • Encourage users to spend more time exploring relevant content.
  • Use automated recommendation emails to bring back visitors and attract new users.

  • Utilize personalized banners to increase visit time.

  • Increase overall website visits through targeted content suggestions.

  • Set up automated email campaigns with personalized content and post recommendations.

  • Foster brand loyalty by encouraging users to return for more engaging content.

  • Create a smooth, personalized experience using AI-driven recommendations and dynamic banners.
  • Customize content based on real-time factors like location, device, and popular categories.
  • Use e-MARKETER’s automated recommendation engine to boost email acquisition.
  • Send personalized content suggestions to increase open rates and clicks.

Result

The implementation of e-MARKETER delivered significant results for WeRSM. The integration ransforms user engagement and traffic:

📊 30% Increase in Retention Time: Users now spend 30% more time on the site. This is because users are exploring content tailored to their interests.

📈 25% Boost in Website Traffic: 25% Increase in Website Traffic: Personalized emails and banners drove more visitors.

🤝 20% Boost in Customer Retention: Personalized email campaigns led to more return visits and stronger brand loyalty.

📧 15% Increase in Email Open Rates: AI-driven recommendations boosted open rates, with users engaging more with personalized content.

Testimonial

George Carey-Simos

Co-Founder of WeRSM

Buyte transformed our vision into reality with a beautifully crafted blog website for WeRSM. They understood the importance of user experience and content accessibility, delivering a platform that is both visually appealing and incredibly easy to navigate. Their strategic approach to web design and attention to detail has significantly enhanced our audience’s engagement and interaction. It’s been a pleasure working with such a professional and dedicated team, and I highly recommend them to anyone looking to elevate their digital presence.

Client :

WeRSM

Type :

Artificial Intelligence Solutions

Date :

November 2019

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